Recurrent Pericarditis
Recurrent Pericarditis (RP) symptoms are painful and scary. The mission of this campaign was to offer a survey to analyze if the viewer does have RP and if so, offer guidance for the first conversation with their doctors. RP is the painful hardening of the casing that lines the heart. We initially used AI to produce a beautiful but too dark of an image. When inverted the image seemed to be a prime candidate for a heavy photoshop session. After spending quite a few hours adjusting, selecting, adjusting etc etc, we were able to come away with the beautiful glass heart you see here.