IBM on Tour is a roving technology tour. A custom 18-wheeled tractor trailer travels the country from destination to destination showing the newest tech offerings from IBM.
A reception area found outside of the truck for meet & greets, lunches or breaks in a session.
Fast graphics show the speed of IBM technology
Fast graphics show the speed of IBM technology
Fast graphics show the speed of IBM technology
Wall mounted monitors and interactive table displays offer new and interesting ways to deliver information to the visitor.
Wall mounted monitors and interactive table displays offer new and interesting ways to deliver information to the visitor.
Social posts promoting the tour.
Event Badge Design
Swag stickers of a truck icon I designed using the IBM icon standards.
Swag die cast truck
Trucker hat
Umbrella giveaway
Tour staff lapel pin.
Swag T-Shirt
Swag Bag
Outdoor IBM branded cornhole game for play in reception area.
Tour staff jacket
Tour staff polo
Swag pin
Illustrated icon