Over my career I was fortunate enough to be able to design this great collection of packages. I enjoy designing for the third dimension as it brings a new set of challenges and forces me to look at design in a different way.
Working directly with Hasbro’s copy writers and package engineers I designed multiple BabyAlive packages. The main goal was to keep the BabyAlive brand whileshowing the differentiations and value of each doll.
Working directly with Hasbro’s copy writers, package engineers and illustrators I designed multiple BONKAZONKS packages. Using the existing graphic standards and graphic elements, the goal was to highlight the character art and the fun feel each MARVEL character.
Working directly with Hasbro’s copy writers and package engineers I designed multiple CribLife packages. The main goal was to keep the CribLife brand while showing the differentiations and value of each doll.
While freelancing at Jack Morton I had the opportunity to work on the new Subway Footlong Nation Appreciation logo and cup.
While at Noritake I had the chance to design the packaging for the Epoch Collection. This won silver medal in the 2005 Art Director’s Club of New Jersey Design Competition for package series.
Four Sisters Winery is a small winery in New Jersey that needed a label overhaul. The redesign included a die cut label, new typography and color coordinated bottle caps.
TopRight was a new vodka brand entering a saturated market with major players. The strategy was to stand out against all the other vodka brands on shelf by displaying a bottle that is completely covered in black instead of clear like most others. The black bottle with the screen printed logo and printed tag stood out well amongst the competition on the shelves.